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CASE STUDY
Many CEOs struggle with the marketing challenge. As they experience growth, they often try different marketing services like lead generation companies, Agencies, Consultants and SEO experts to drive inbound prospects. The net result is difficult to track results, lots of money wasted in failed trials and no cohesive plan with KPIs that reflect the business.
The CEO of a successful chain of medical spas wanted to accelerate growth. She knew that expanding meant she needed a steady flow of clients in each new market. The key to her success was likely to come from hiring a CMO that could help her build the pipeline of clients while she managed the expansion. A CMO could take a huge risk off her expansion plans.
The CEO reached out to FractionL, the top community of vetted CXOs, to find someone who had experiences in consumer products and services, healthcare and even franchising.FractionL identified two candidates that met a majority of her needs, including experiences in areas like cosmetic dentistry, franchise sales and a popular yoga chain. The CEO really connected with one of the CMOs and got started!
The newly hired CMO quickly developed the ICP (Ideal Customer Profile) for both the consumers and potential franchisees. Using multiple social media tools, they built an online funnel that drove customers to a new landing page focused on new client offer. The offer was well received.
The CEO was able to show expansion partners how their new marketing plan drove quick volume, and how it can be applied across Franchisees' new locations. The CMO was a home run!
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