Why we built FractionL

FractionL was born in San Francisco at the height of COVID. Remote work had become the standard, and startups were struggling to survive.

Originally formed as an on-demand salesforce for early stage technology companies, founders Joe Buchanan and Neal Conlon realized that there was a need for an on-demand executive market. But how do you innovate and bring value?

Hiring fractional CFOs already was established practice for most CEOs, and fractional CMOs were next.
The FractionL Value Proposition

After interviewing hundreds of successful part time leaders (CxOs) and CEOs, the answer was obvious. There was no leading community of part time executives, no real  standards, and finding leaders with truly relevant experience was nearly impossible.

So we started by building a community of over 1000 top CxOs in all disciplines a CEO may need. Since most CxOs do not update their resume and LinkedIN profile with 2-4 clients they currently serve, we knew we had to get that critical data to help CEOs to find leaders that will accelerate their growth.

Using artificial intelligence, we are now building in-depth profiles of our community members. We have shortened the onboarding process and most of our CxOs start the following week after an interview. We have streamlined the contracting process and reduced hiring risk, making a complete Fractional leadership team a reality.

Meet Our Team

Joe Buchanan Portrait
Joe Buchanan
Founder & CEO
Founder of Podiim, Leverage and leadership team at Revionics and EC Markets.  Three exits.
Tatyana Dower portrait
Tatyana Dower
Sales Operations
Based in Los Angeles
marjorie delos reyes portrait
Marjorie delos Reyes
Community Director
Founding Team at Intellext.ai
Based in Turin Italy
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We're hiring!

Join our team of diverse, passionate people and foster a culture that empowers you to do your best work.

Based in Salt Lake City with staff around the world, the FractionL team is building a platform to
help all executives bring their experience to our platform. 

Get Started