FractionL - Case Studies

CFO

Most businesses need to hire a CFO to help with managing, support and regulate their business on the financial side. CFOs generally fall into two categories, which correlate to a stage of a company’s growth.

CMO

Many CEOs struggle with the marketing challenge. As they experience growth, they often try different marketing services like lead generation companies, agencies, consultants and SEO experts to drive inbound prospects. The net result is difficult to track results, lots of money wasted in failed trials and no cohesive plan with KPIs that reflect the business.

COO

Many CEOs face tough choices when it comes to scaling up. Add the current state of the economy and a very difficult hiring environment and managing growth is difficult. Many SaaS based productivity tools can help, but they require integration and training. This is where a COO can really help knit everything together.

CTO

One of the biggest challenges in growing a business is that your technology platform must scale with the business. Whether it is simple as your office network or complex as a global SaaS platform, CEOs need to make sure their technology teams scale as well. The team that built the original software or designed the first network may not be the team to take it live across the world.

HR Leader

After COVID, getting workers back in the office has been difficult. Employees liked the commute-free lifestyle and time with family. This has crushed productivity and forced CEOs to provide hybrid work environments. The exit of millions from the workforce has led to a hiring crisis for many companies.

CRO

Startup CEOs by nature are the companies first salesperson. They get the first client in the door and prove the MVP is successful. With a client or two buying the product, scaling growth is the next step. Hiring an experienced, successful Sales Leader is one of the most expensive choices a CEO can make.

Cyber Security

Fractional CFOs generally fall into two categories which correlate to the business stage. Most businesses need a CFO to set up accounting systems, make sure compliance with financial regulations are met, and to support tax reporting (FP&A). Early stage Startups with a solid MVP and perhaps a few customers really need help building financial models to present to investors and the Venture community. While there is certainly overlap, picking the right CFO is critical based on the company’s stage.