Why Hire a Fractional CMO?

Most startup and SMB CEOs know that marketing has a huge impact on sales and brand building. It is one of the most difficult to understand roles as there are endless choices and strategies to employ to make a business successful. 

A great full-time Chief Marketing Officer, or CMO, can be very expensive, so CEOs often try to fill the role themselves or bury it under sales. CEOs will spend their marketing budget with agencies, consultants and social media gurus, and the results are consistently unclear and scattered! The frustration with marketing grows with time, until they hire a true professional.